🚦 Product features

Our Embedded Capital solution stack allows a low code/no code fully embedded experience capability suite to embed capital to commerce platforms estate across all of theirs merchant interaction interface.

1. Fine grained Revenue, Cashflow data and insights from multiple providers via the pre configured Embedded Insights module to engage with the merchant
2. Integration: by embedding lending solutions into the daily workflows of SMEs, commerce platforms make it easier for merchants to access financing without the friction of traditional loan applications or the need to seek external lenders. The financing solution becomes contextual, available at the right time and for the right purpose.
   1. Marketplace feature configuration using Groov Customer Portal dashboard - decide which lenders you want to enable, capital offer orchestration engine rules and many such similar features to customise the lending experience that works best for your merchants.
   2. Ability to share revenue information with Groov using Groov's Embedded Insights module or batch feeds from your internal application via a file sharing facility (and API in future)
   3. Engage your merchants with Lending offers at the right place in your platforms business workflows
   4. Track your merchants Lending journey lifecycle status across your qualified portfolio
   5. Portfolio performance insights

The Value for the SMB/Merchant:

1. Simplified access to capital: No need for additional paperwork or time-consuming applications; capital is available when and where it’s needed.
2. Seamless integration: Lending is embedded into the tools and workflows the merchant already uses, creating a frictionless experience.
3. Contextual finance: The financing options are aligned with the business’s real-time needs – whether that’s paying a vendor, buying more stock, or covering an invoice.

The Value for the Platform:

1. Increased engagement: By offering embedded lending, the platform becomes even more indispensable to the user. Merchants will spend more time within the platform, driving stickiness and increasing retention.
2. Revenue opportunities: Beyond traditional SaaS subscription fees, platforms can unlock new revenue streams by partnering with financial institutions or offering their own lending products.
3. Data leverage: By analysing usage patterns and financial behaviour, platforms can gain deeper insights into the needs of their merchants and further refine their service offerings.

More details to be added here soon...

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