Embedded Insights

In this guide, we will introduce you to the core concepts and know-hows of embedded insights on Groov platform

🚦 Product features

Groov unlocks SMB (merchants) sales data for commerce platforms to create innovative products and solutions for their user base (SMBs), it provides the following via its suite of embedded insights capabilities:

  1. Fine grained Revenue, Cashflow data and insights from multiple providers via an Unified API
  • Data from various sources (payment providers, open banking, other data sources) in a standardised format
  • Pre built dashboards/aggregated information - low code/minimal setup
  1. A fully white labeled authorisation and authentication management setup for the commerce platform via the CONNECT module to enable their SMB merchants to safely and seamlessly connect any of their external accounts (payment providers, open banking, other data sources)
  2. A Portal for the commerce platforms to self manage their setup with Groov including a rich suite of dashboard and portfolio level insights of all their connected accounts of their merchant base.
  3. Insights As a Service for commerce platforms
    • To aid in credit decisions, business health check, acquisition, retention, forecasting, cross selling
    • To provide business insights to their SMB merchants
  4. A low-code/config, plug n play EXPERIENCE module for commerce platforms to explore the data/insights capabilities of Groov from their internal application stack; leverage the power of fine grained revenue information directly and engage their merchants directly from within their application ecosystem without having to build using our unified API.

πŸ“ˆ How does it work?


  1. Authorise & Authenticate: The service handles the authorisation technicalities/setup and manages the OAuth connections and authentication management flows. It requires authorisation from the merchant sharing their data to establish a connection to the their external account data source/provider, before data can be accessed for processing purpose. Commerce platforms have the following options for the user experience their merchants will follow to authorise and authenticate the sharing of their account data:
    • Use white labelled CONNECT product - low code and mostly config; explained in more detail in our set up your account section.
    • Implement their own front end user journey powered by unified API - requires technical development
  2. Connect & Synch: The service once authorised will establish ongoing connectivity with the external account data source of the merchant, pull the data & synchronise on an ongoing basis.
  3. Standardise & Aggregate: The service will ingest, map, validate, process & standardise the external account data to present it via the unified API
  1. Ledger API Experience Management: Commerce Platform have the following options for the unified data consumption on their respective platforms/applications:
    • Tap on Groov’s unified API and integrate to their existing front end user journey - requires API development
    • Use white labelled EXPERIENCE product to embed our prebuilt front end presentation layer to their existing application via web/app mode - low code plug & play setup

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