Manage Lending Campaigns
Learn how to run and manage campaigns for your client/merchant base including bespoke lending offers available for your qualified client base
This page is work in progress
Target any segment merchant base (with base/minimal qualification)
- Define your merchant segment for the campaign cycle. Groov team will support you with segment qualification criteria based on your overall base distribution across merchant categories and annual CTO; will help triangulate based on the lender appetite.
- Draft and finalise the outbound channel (eg: email) content/copy
- Create a static account link via your Groov dashboard account. You can add UTM tags to such account links to get fine grained performance reporting
- Add the static account link created in previous step as a CTA on the outbound campaign channel copy.
- Run the outbound campaign
- Once your target merchant/client receives the campaign content, clicking on the CTA will redirect the merchant/client to Groov's hosted capital journey (will be white-labelled if you have already setup your account as per the white-labelling details)
Target a pre-qualified segment merchant base (with pre-qualified offers)
To be detailed
Updated 7 days ago